Tuesday, January 13, 2009

Propaganda

In response to the decline in retail, Saks has commissioned Shepard Fairey to do a soviet propaganda inspired marketing campaign urging customers to consume. This is a surprising collaboration because I am used to seeing Fairey's work in the streets, and not in upscale department stores. I love the shopping bags and it really does make me want to shop at Saks just to get one (I really love packaging) , so I guess it is working already. Terron E. Schaefer, the senior vice president for marketing at Saks was quoted as saying, “What we do every day, really, is propaganda”.



Shepard Fairey's original Obama Print was the first presidential portrait to be admitted in to the Smithsonian before his term began.

-C

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6 comments:

kiki said...

wow these are really interesting...i love packaging too...makes things so much more special

LADIVASOSA said...

I hope these bags are coupled with "90% off" sales, lol!

tailorstitch said...

wow thats interesting...after shopping you can carry around your own piece of art

KATLIN said...

Honestly, this is a little too blatant and in the face for me. I love the bold lines and colors though... interesting idea and I can definitely see people shopping there to get their hands on these bags. Kudos to Saks for choosing him and reaching out to lesser known artists. :)

Vain and Vapid said...

Propaganda is a great way of putting it. I like this campaign too.

woodley park-zoo said...

Propaganda to perpetuate the vision of a prosperous America...